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2. Set up a plan for your RSS and XML feeds.

Planning one’s RSS feeds is very important since it can be used for various purposes of the user. An RSS feed may be needed for e-zines, news section and articles. Other opportunities available in RSS includes follow-up RSS feeds, feeds for affiliates, feeds for employees or business partners, feeds for the media and many others. A technology that is capable of such diverse application requires organization and order.

3. Make a list of RSS and XML Marketing Requirements.

There are several basic questions that need to be taken into consideration when you push to publish your feeds. Some of which includes whether RSS publishing is to be integrated with existing content management system, whether your feed requires personalization particularly the RSS content or whether you would want to provide subscribers with the ability to select the content they would prefer to receive. Other considerations are the RSS metrics desired, the host of the feeds and the budget.